Live.me
Voice Competition
Outdoor Booth
Visual Design
Live.me is a popular live video streaming application that enables users to showcase themselves and engage in conversations with friends. It achieved over 30 million downloads in 2017. This project involved the inaugural year competition for online streaming on Live.me. Following discussions with the marketing team, I led the comprehensive visual design, complete with a compelling product story for this event. Commencing with an analysis of the brand and its positioning, my strategy was to design a live performance booth for the voice competition. This booth aimed to provide participants with an authentic experience of a live-streaming performance stage. The outdoor booth was strategically located at the heart of the Xinyi Shopping District in Taipei, renowned as the 'Manhattan of Taipei.
YEAR : 2017, May
ROLE : collaboration with interior designer and marketing team, design research, positioning, development strategy,
branding, co-creation, ideation, graphic design.
OUTCOME : creating a new style visual in the design of the event.
